Press Release


SAPinsider announces SAP executives Volker Hildebrand and Jamie Anderson will deliver general assembly presentation at CRM 2013

January 29, 2013

SAPinsider announced the two speakers for the General Assembly at CRM 2013 in Las Vegas.

Dedham, Mass., January 29, 2013 – CRM 2013, an annual collaboration of SAP and SAPinsider and the premiere event for organizations that use, deploy, manage, and are evaluating SAP® solutions for CRM, takes place March 5-8 at the Mirage Hotel and Casino in Las Vegas. The event presents a full agenda of sessions that cover sales, marketing, customer service, mobility, analytics, e-commerce, implementations, upgrades, and much more.

Volker Hildebrand, Global Vice President of CRM Solution Management, SAP, and Jamie Anderson, Head of Solution Marketing for CRM, SAP, will present the General Assembly presentation, “How best run businesses are engaging with customers like never before,” at the event. This presentation examines the trends of the new age of the digital customer era, the implications these trends have on business, and how technologies can help companies stay in the game. This keynote also shares the strategic direction for SAP CRM, showcasing the “art of possible”.

For more information on the General Assembly, to view all tracks and sessions, or to register, please visit

Harvey Kaplowitz
Vice President of Marketing
WIS Publishing, publisher of SAPinsider 

About SAPinsider
SAPinsider, published by WIS Publishing, is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. More than 250,000 customers in 61 countries rely annually on education and training materials from WIS Publishing to optimize their investments in SAP solutions. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts knowledgebases, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Business Objects, BusinessObjects and the Business Objects logo are trademarks or registered trademarks of Business Objects in the United States and/or other countries. Business Objects is an SAP company.

All other product and service names mentioned are the trademarks of their respective companies.

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