DEDHAM, Mass., November 5, 2013 — SAPinsider magazine announces that a new article, “The Customer-to-Partner Evolution: Make the Switch from SAP Customer to SAP Partner to Transform Your Business” by Kevin Ichhpurani, is now available in its October-December 2013 issue.
SAP’s partner ecosystem reflects a customer-centric approach that has been a hallmark of SAP’s outlook and growth. Many SAP partners were customers before entertaining the idea of becoming a partner. This article takes a close look at some of these companies, and highlights some of the partner programs that help turn long-time customers into strategic partners.
“The Customer-to-Partner Evolution: Make the Switch from SAP Customer to SAP Partner to Transform Your Business” by Kevin Ichhpurani is now available at http://sapinsider.wispubs.com/Assets/Articles/2013/October/SPI_Feature_Oct_PartnerSAP. The article can also be found on page 12 of the October-December 2013 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.
About the author
Kevin Ichhpurani is Senior Vice President of Strategic Ecosystem and Business Development at SAP. He is responsible for managing the Global Strategic Partners and driving business development for the Mobility, Cloud, and Database & Technology market categories. Previously, Kevin was Senior Vice President of Corporate Business Development at SAP, leading the development of all strategic partnerships and the SAP NetWeaver equity fund. Before joining SAP, Kevin spent 15 years in the technology sector in various executive roles. He holds an MBA from the Kellogg School of Management.
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Melanie A. Obeid
Group Editor, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider