SAPinsider announces SAP executives Dr. Volker Hildebrand and Jamie Anderson will deliver general assembly presentation at CRM 2014

February 24, 2014


Dedham, Mass., February 24, 2014 – SAPinsider announces the two speakers for the General Assembly at CRM 2014 in Las Vegas.

CRM 2014, an annual collaboration of SAP and SAPinsider and the premiere event for organizations that use, deploy, manage, and are evaluating SAP® solutions for CRM, takes place April 1-4 at the MGM Grand Hotel & Casino in Las Vegas. The event presents a full agenda of sessions that cover sales, marketing, customer service, mobility, analytics, e-commerce, implementations, upgrades, and much more.

Dr. Volker Hildebrand, Global Vice President of CRM Solution Management, SAP, and Jamie Anderson, Global Vice President of Product Marketing and LoB Customer (CRM), SAP, will present the General Assembly presentation, “From CRM to the customer managed relationship: Turning insight into action to engage your customers like never before,” at the event. This presentation discusses the paradigm shift from traditional customer relationship management (CRM) to the “customer managed relationship” and how organizations can adapt by putting in place solutions that allow customers to orchestrate their own journey by leveraging the multiple touch points of their business. This keynote also explores how these next-generation solutions are helping to bridge the gap between real-time insight and execution to truly engage customers like never before.

For more information on the General Assembly, to view all tracks and sessions, or to register, please visit

Harvey Kaplowitz
Vice President of Marketing
WIS Publishing, publisher of SAPinsider 

About SAPinsider
SAPinsider, published by WIS Publishing, is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. More than 250,000 customers in 61 countries rely annually on education and training materials from WIS Publishing to optimize their investments in SAP solutions. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts knowledgebases, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

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