Deloitte to be the top-level sponsor of the largest SAP HANA customer event in 2014

January 8, 2014


Dedham, Mass., January 8, 2014 – SAP and SAPinsider have collaborated to produce an all-new program for SAP customers who use or are evaluating SAP HANA. The co-located HANA 2014, BI 2014, and Basis & SAP Administration 2014 event visits Orlando, March 24-27, 2014, gathering more than 2,200 attendees seeking ways to better support decision making and drive more value through their SAP landscapes. As the Global Sponsor of the event, Deloitte is contributing an impressive amount of sessions to the educational program, sponsoring much of the technology onsite, and will extend many invitations for clients to attend.

“After identifying many thousands of SAP professionals who have already expressed interest in SAP HANA and Big Data through our webinars, books, articles, and roadshow events, we were confident that it would support an in-person conference. We’re excited to say that we’re seeing an overwhelmingly positive response in attendee registrations – currently tracking far ahead of projected attendance. This event will truly be the largest SAP HANA customer event in 2014,” says George Balerna, Vice President of Sales. “We are eager to connect talented experts from partner organizations like Deloitte with the SAP customers who are poised to move forward with their plans to deploy these emerging technologies.”

While the top-level sponsorship of this event is reserved for Deloitte, prospective partners can take advantage of the Marquee and Diamond Sponsorships, which also offer unprecedented opportunities for exposure and attendee engagement before, during, and after the event. Booth selection begins in just a few weeks – deadlines are as follows:

Sponsor Booth Selection: Jan 27-31, 2014
Exhibitor Booth Selection: Feb 3-7, 2014

To secure participation, contact us immediately at, or call +1-781-751-8700.

Eric Warner
Director of Marketing, SAP Partner Programs
WIS Publishing, publisher of SAPinsider 

About SAPinsider
SAPinsider, published by WIS Publishing, is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. More than 250,000 customers in 61 countries rely annually on education and training materials from WIS Publishing to optimize their investments in SAP solutions. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts knowledgebases, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

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