DEDHAM, Mass., March 4, 2014 — SAPinsider magazine announces that a new article, “Changing Channels: How Moving to an Omni-Channel Strategy Will Revolutionize Banking” by Christian Hoffmann and Tony Dmitrich, is now available in its January-March 2014 issue.
This article explores how mobile banking has the potential to be just as transformative, if not more so, than other well-known advancements such as the ATM and online banking, not through the delivery of multiple banking channels, but rather through the delivery of an omni-channel platform that offers consumers a seamless, consistent experience. Learn what the omni-channel platform is, its benefits, and how to achieve it.
“Changing Channels: How Moving to an Omni-Channel Strategy Will Revolutionize Banking” by Christian Hoffmann and Tony Dmitrich is now available at http://sapinsider.wispubs.com/Assets/Articles/2014/January/SPI_Spotlight_Changing-Channels. The article can also be found on page 47 of the January-March 2014 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.
About the authors
Christian Hoffmann is a Global Solution Architect for Mobility within SAP Custom Development. He joined SAP in 2000 after studying business economics and computer science. He has worked in various development and solution architecture roles at SAP in both development and consulting departments.
Tony Dmitrich works in the SAP Mobile Services group and is passionate about delivering omni-channel banking solutions to customers. He has more than 16 years of experience delivering mobile and online banking solutions to financial institutions globally. Tony holds an MBA from BYU.
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Melanie A. Obeid
Editorial Director, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider