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SAPinsider Publishes New Article — “Customer Engagement Intelligence: Your Tour Guide to Interacting with Customers with Precision”

March 4, 2014

 

DEDHAM, Mass., March 4, 2014 SAPinsider magazine announces that a new article, “Customer Engagement Intelligence: Your Tour Guide to Interacting with Customers with Precision” by Chris Dircks and Hansen Lieu, is now available in its January-March 2014 issue.

This article takes a close look at the SAP Customer Engagement Intelligence suite powered by SAP HANA, which brings together data and insights that marketing and sales teams need to forge compelling relationships with customers, who increasingly expect personalized attention, and an engaging customer experience that provides them with information specific to their wants and needs.

“Customer Engagement Intelligence: Your Tour Guide to Interacting with Customers with Precision” by Chris Dircks and Hansen Lieu is now available at http://sapinsider.wispubs.com/Assets/Articles/2014/January/SPI_Feature_Customer-Engagement-Intelligence. The article can also be found on page 20 of the January-March 2014 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.

About the authors
Chris Dircks is a Director of Customer Relationship Management Product Management at SAP. With 15 years of experience in customer analytics, Chris is currently responsible for the SAP Customer Engagement Intelligence portfolio of solutions for marketing, sales, and service.

Hansen Lieu is a Director of Customer Relationship Management Product Marketing at SAP. With over 21 years of experience in the software industry, Hansen is currently responsible for thought leadership, social media marketing, and go-to-market strategy on the topic of customer analytics.

About SAPinsider
SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit http://SAPinsiderOnline.com. Follow SAPinsider on Twitter at http://www.twitter.com/sapinsider. SAPinsider is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars. For more information, visit http://www.wispubs.com/.

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Contact:
Melanie A. Obeid
Editorial Director, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider
melanie@sapinsideronline.com

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