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SAPinsider Publishes New Article — “Firing on All Cylinders to Redefine CRM”

March 3, 2014

 

DEDHAM, Mass., March 3, 2014 SAPinsider magazine announces that a new article, “Firing on All Cylinders to Redefine CRM” by Volker Hildebrand, is now available in its January-March 2014 issue.

In this interview, SAP's Volker Hildebrand, Global Vice President, Customer Engagement Solutions, discusses how the next generation of CRM will be focused almost exclusively on customer engagement. He touches on the steps customers are taking to keep pace, and the SAP solutions that can help them, and explains SAP’s transition from CRM to Customer Engagement Solutions.

“Firing on All Cylinders to Redefine CRM” by Volker Hildebrand is now available at http://sapinsider.wispubs.com/Assets/Articles/2014/January/SPI_Feature_Jan_Volker-Hildebrand. The article can also be found on page 6 of the January-March 2014 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.

About SAPinsider
SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit http://SAPinsiderOnline.com. Follow SAPinsider on Twitter at http://www.twitter.com/sapinsider. SAPinsider is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars. For more information, visit http://www.wispubs.com/.

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Contact:
Melanie A. Obeid
Editorial Director, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider
melanie@sapinsideronline.com

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