Dedham, Massachusetts., May 1, 2014 – SAPinsider announces the speaker for the keynote address at CRM 2014.
Dr. Volker Hildebrand, Global Vice President of CRM Solution Management, SAP, will present the keynote address, “From CRM to the customer-managed relationship: How to engage your customers like never before,” at this year’s CRM 2014 conference taking place May 14-16 in Nice, France. This presentation provides CRM technology users with answers on how they can adapt and put in place solutions that allow customers to orchestrate their own journey, leveraging the multiple touch points of their business, whilst closing the execution gap between real-time insight and execution to truly engage customers like never before.
Since the inception of customer relationship management (CRM), the focus has been on brands and companies controlling the relationships they have with customers. But today, what we are witnessing is a paradigm shift: Customers have gained power in their interactions with businesses and, because of this power, they are fundamentally changing the rules of engagement. As a result, businesses need to reassess the role of their CRM technology and consider the bigger picture of customer engagement that addresses the evolutionary shift from traditional CRM technologies to those that support the "customer-managed relationship."
CRM 2014, an annual collaboration of SAP and SAPinsider, is the premier event for SAP® sales, marketing, e-commerce, service, and interaction center management.
For more information on the keynote address, to view all tracks and sessions offered at this year’s event, or to register, please visit www.crm2014.com/nice.
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