SAPinsider Announces Sessions Posted for CRM 2016 in Vienna, Austria

March 31, 2016

Dedham, Massachusetts, March 31, 2016 – SAPinsider announced today that sessions are posted for CRM 2016, taking place June 22-24 at the Austria Center Vienna.

Charlotte Christy, CRM 2016 Conference Producer, is excited about this year’s event, saying, “Attendees will gain in-depth insight into SAP’s strategy and roadmap for SAP® CRM. They will see first-hand the latest innovations of the SAP Hybris® customer engagement platform and how successful companies are leveraging SAP solutions in the cloud or on premise to drive their digital transformation and better engage with customers. We also have an exciting lineup of case studies this year, including Vestas, Bentley Systems, and more.”

Topics covered at CRM 2016 include:

  • Strategies
    Roadmaps, business cases, and guides to plan for the future of customer engagement
  • Sales
    Case studies and strategies to boost sales performance and drive your pipeline
  • Marketing
    Best practices and solution deep dives to derive greater insight into your customers
  • Customer Service
    In-depth examinations, lessons learned, and integration points to foster customer loyalty
  • Web and e-commerce
    Customer stories, expert considerations, and technical how-to to deliver greater customer engagement
  • Technical infrastructure, data management, and integration
    Tips and techniques for your upgrades, migrations, and data and landscape administration
  • CRM project management
    Decision points and implementation strategies to ensure your CRM initiatives are on-time and on-target

CRM 2016 is an annual collaboration of SAP and SAPinsider and is premier event for SAP sales, marketing, e-commerce, service, and interaction center management. This year’s program is co-located with Logistics & SCM, PLM, Manufacturing, and Procurement 2016 and packed with various hand-picked sessions, live product demos, and interactive forums focused squarely on SAP CRM solutions.

For more information and to register, please visit  


Sean Edwards
Executive Vice President, Marketing
WIS, publisher of SAPinsider

About SAPinsider

SAPinsider, published by Wellesley Information Services, is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. More than 250,000 customers in 70 countries rely annually on education and training materials from Wellesley Information Services to optimise their investments in SAP solutions. Wellesley Information Services is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts knowledgebases, and is the producer of SAPinsider conferences and seminars. For more information, visit

SAP is a registered trademark of SAP SE in Germany and several other countries. Wellesley Information Services is not affiliated with SAP SE or any of the SAP SE group of companies.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries.

All other product and service names mentioned are the trademarks of their respective companies.


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