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Special Report

 

Collaboration and Communities

SAPinsider, Volume 17, Issue 1

January 5, 2016

Every customer’s buying journey is unique and – thanks to smart devices and the Internet of Things – increasingly becoming more complex. To achieve true customer engagement and foster a dynamic relationship between consumer and vendor, companies must go beyond product ratings and provide the information needed for consumers to feel confident in their purchases. Companies are now looking to expand their website into an online community that houses relevant decision-making information, such as Q&As, blogs, and discussion boards, to keep customers happy and coming back for more. Read this special report to learn how SAP Jam, which began as an enterprise social network, has grown into a public, community-buying experience known as SAP Jam Communities.

Blending Commerce and Community


Drive Revenue with a Community Built for Commerce


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