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Live from SAPinsider CRM 2013: An Insider’s chat with Jim Goldfinger of SAP

May 10, 2013

In this interview recorded live at CRM 2013, Jim Goldfinger, SAP’s CRM customer value network lead, discusses effectiveness vs. efficiency as it relates to an organization maximizing the return on its CRM investment. Aligning CRM with corporate goals means utilizing the solution to leverage real-time information so customer-facing professionals are speaking and selling to the right customers at the right time with the right product.

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