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National Vision's BI Journey with SAP BusinessObjects Comes into Focus

March 24, 2015

John Vaught, CIO of National Vision, Inc., discusses the company's business intelligence strategy and its importance in the overall growth plan during an interview with Ken Murphy of SAPinsider at the SAPinsider Reporting & Analytics conference in Atlanta. Topics of this discussion include:

  • How SAP BusinessObjects BI supports National Vision's long-term growth strategy
  • The use of analytics as a key tool in the company's e-commerce initiative 
  • How customer behavioral intelligence and location intelligence drive improved service levels

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