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Live from SAPinsider Studio: Dr. Volker Hildebrand on SAP CRM and the Evolution of Customer Engagement

Dr. Hildebrand, Global VP, CEC Solution Management for SAP, Visits with SAPinsider Studio at CRM2015

May 4, 2015

Dr. Volker Hildebrand, Global VP of CEC Solution Management, SAP, visits with SAPinsider Studio during CRM 2015 in Las Vegas to discuss how SAP is paving the way for organizations to more effectively engage with their customers. Hildebrand, who presented the keynote address, chats with SAPinsider's Ian Murphy about:

  • The new "rules of engagement" for how to interact with one's customers
  • How the cloud is helping re-set customer and consumer expectations and introduce new ways for companies to reach new sets of customers
  • The importance of communicating to one's customers in real-time, with relevant information, on the device and platform of their choosing

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