Customer Engagement in the Digital Economy: The CMO Perspective

Sponsored by IBM

Date: Thursday, July 28, 2016

Time: 12:00 pm EDT/ 9:00 am PDT

Duration: 60 minutes (including Q&A)


Carolyn Heller Baird
Global Research Leader for Customer Experience and Design,
IBM Institute for Business Value (IBV)

Donovan Guin
North American practice lead for SAP Hybris,

Bernard Chung
Senior Director,
CRM Solution Marketing SAP Hybris

Technology has always spurred companies to reinvent how they engage with customers, but the re-inventions occurring today are more dramatic than ever. These forces are fundamentally changing how your customers want to interact with your business and brand, driving organizations to transform their models of customer engagement, to stay ahead of the competition. Chief marketing officers (CMOs) have been on the forefront of these changes, and their experience offers important lessons, as the customer agenda has risen to become the top priority for all members of the C-Suite.

This webinar explores how companies can transform the way they engage customers for the digital economy, based on guidance from the CMO. Watch and discover how to drive innovative customer experiences, based on an integrated approach to customer engagement across the customer life cycle.

Learn how your enterprise can:

  • Respond to the challenges of convergence through digital transformation, centered around new models of customer engagement
  • Deliver personal customer experiences through marketing, sales and service, for a consistent and authentic customer journey
  • Harness the power of analytics to shape more valuable outcomes, while coping with ever-increasing data volumes

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