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Bringing a Digital Experience to the Customer

SAP Digital spotlight by Gaurav Jaiswal
SAPinsider

Quite simply, customers now expect a digital experience, regardless of the industry, platform, or provider. These expectations are driving organizations — including SAP — to evolve on a large scale. The SAP Digital team helps SAP and partner product teams... MORE »»


Total Retail: Reshaping Your Operating Model to Respond to the Needs of Connected Consumers

Total Retail thumbnail by Anthoula Madden
insiderPROFILES

In the retail industry, it is important to be agile enough to meet the ever-changing demands of your customers or risk losing them to your competitors. With the rise of the digital age and the 24/7 demands of consumers, companies... MORE »»


The Disruptive Dynamics of Customer Engagement

Digital Purchasing by Jamie Anderson
SAPinsider

Customer engagement has always been a challenge. In the digital economy, when customers have a wide range of engaging options before them, it’s even more difficult. Companies use a variety of methods to try to engage their customers on different... MORE »»


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