Once SAP announces its latest, most promising technologies at SAPPHIRE
in Lisbon and Orlando, lots of people start itching to see them in action.
If you're one of them, make sure you attend
SAP TechEd 2001 this November 6-9 in Los Angeles. SAP TechEd delivers
on SAPPHIRE's promise by delivering
real-life actualizations of some of SAP's hottest applications.
It's no accident that the SAPPHIRE and
SAP TechEd events are spaced roughly six months apart. The former is primarily
a marketing event, and functions as a platform for announcing the premier
technologies in the SAP pipeline. Then SAP TechEd 2001 comes along, representing
the first real look
at initiatives that were announced six months earlier at SAPPHIRE. At
SAP TechEd, the SAP developers themselves present and explain the architecture
- and they drill down into the details:
how to use the technology, how to program the interfaces, and much more.
SAP TechEd is properly considered an educational
conference, rather than
a marketing event. With over 80 R/3 servers, 1,000 laptops, and 30+ terabytes
of disk space, SAP TechEd
is SAP's largest technical education conference by far! What's more,
over 300 sessions are slated for this year, including lectures, meet-the-experts
forums, and hands-on training
workshops, which are presented in classrooms with PCs, allowing attendees
to perform tasks while following the lecture.
As mentioned above, the content providers
at SAP TechEd are top members of SAP development teams (one reason why
the event is just as popular inside the company as it is among
SAP's customers and partners). Even so, SAP TechEd is rightfully considered
an event for the entire SAP technical community - not just for
programmers and developers, but also for those who install, manage, and
sup-port those systems at a technical level. (For example, a large component
of the conference deals with performance tuning and systems management.)
Frankly, anyone involved in the IT organizations of their companies -
MIS managers, system administrators, IT professionals - will find a lot
to learn here.
SAP TechEd 2001 will most certainly focus on SAP's latest marketing
initiatives, especially in the areas of customer relationship management,
business intelligence, and e-business supply chain management. Attendees
can expect to learn:
- How to map SAP applications to
business processes, and how to connect both standard and custom applications
to the World Wide Web.
- How to size hardware, tune SAP systems, and configure user interfaces
to get the most from your SAP investment.
- How to integrate mySAP Customer Relationship Management, mySAP Supply
Chain Management, mySAP Business Intelligence, and the
mySAP Workplace into your system landscape.
- How to upgrade your SAP system with new hardware, software releases,
and third-party applications.
Last year's attendees may notice very few
really significant differences
in the structure of the content - but with 95 percent of attendees willing
to recommend SAP TechEd to a
colleague,1 SAP rightly feels it has that aspect
nailed down pretty well. Rest assured, however, that all of SAP's major
initiatives this year will be covered, with special emphasis on building
e-commerce applications, including public and private marketplaces and
Of course, there are plenty of other attractions for conference attendees.
For one thing, it clearly represents an educational opportunity that they
simply cannot get anywhere else. It's also an excellent chance to network
with peers. And there will be plenty of hardware and solutions vendors
available as well, including third-party software companies specializing
in solutions for the Internet and for extending the supply chain.
Most of all, attendees will return home
with new insights about the right-here right-now technologies they need
to be familiar with, especially regarding the use of the Internet to purchase
goods and materials for manufacturing operations, and to connect with
suppliers, vendors, and customers.
We mentioned last year's exceptionally high attendee approval rating.
In fact, SAP has received positive comments on every aspect of the conference
(see sidebar), and not surprisingly, the event has sold out every year
since its inception. In addition, it's important to note that SAP intentionally
limits the number of attendees to maintain the quality of the event.
"We decided not to grow the event
in 2001 in terms of attendee numbers or the total number of sessions,"
says Keith Elliott, SAP TechEd Content Director. "We basically run
about 320 sessions over a four-day period, and we use all the space available
at the conference centers. So there's a built-in limit to the number of
attendees that we can accommodate - and believe me, that number will
be filled! People need to be aware of that, and they need to register
early. If they try to sign up at the last minute they're going to be shut
Where can you go for more infor-mation
and timely registration for
SAP TechEd 2001? The web - at www.sapteched.com.
There you'll find:
- Continually updated conference
- Content-specific details about our educational sessions
- Exhibit and sponsorship opportunities
- Your chance to register online
Attendees Comment on Past SAP TechEd Conferences
There has been no shortage of praise for past SAP TechEd conferences,
as evidenced by some of the many positive comments SAP has received:
"One of the best uses of training dollars possible."
"Another great conference. I take away a great deal of
knowledge that will be used in planning upgrades and projects for
the coming year."
"As a first-timer, and as an analyst, I am a guest of SAP.
I was quite impressed, learned a lot, and am very thankful to SAP
to have this opportunity."
"Very useful for technical professionals using the tools
on a day-to-day basis."
"It's the only opportunity for Basis people to share and
grow knowledge (SAPPHIRE means marketing)."
"Excellent opportunity to network with other users and
get hands-on training."
"A great chance to collect a large amount of information
in a short period of time. I would recommend it to coworkers."
"I like the technical focus of the conference, with insight
into what is coming in the next year or will influence what we are
doing. I have attended a few in the past and have always learned
"I was impressed with the content of the majority of the
sessions (lectures and hands-on) I attended. Very informative."
"It's the first time for me and I hope it's not my last.
Keep up the good work - it was good info."
"I did not meet a single SAP employee who was not willing
to help in any way they could. They had great patience and personality
and the ability to convey information. I was amazed."
"Very professionally run event (top notch). Excellent beverage
and food service and quality. What's new in keynote speakers was
super ... Time of session and between sessions good (not rushed)."
Any way you look at it, SAP TechEd 2001
is a one-of-a-kind event focusing on the latest, practical innovations
in SAP technology. It is for anyone in the worldwide SAP community who
has an interest or need to know about the underpinnings of SAP technology.
And even beyond SAP technology, it's about
e-business technology. "SAP is a company that's setting global standards
in e-business," Elliott concludes. "If people want to learn
about the latest tools for business-to-business transactions and supply
chain transactions, this is it. This is where the state of the industry
1 At the close of last year's conference,
SAP researchers polled attendees, asking, "Would you recommend this to
a colleague?" and 95% of those asked replied "Yes" they would.