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Cross the Educational Finish Line

by Bernhard Steigleider and Philippe Rosset | SAPinsider

July 1, 2012

SAP TechEd is designed to deliver an intense, interactive training experience on core technology topics. Now in its 17th year, SAP TechEd has a proven track record of fostering knowledge and networking for its more than 23,000 annual attendees. Discover how this year's conference can help add immediate value to your business.

Athletes participating in the London 2012 Summer Olympics know that training and persistence are required to achieve personal growth and surpass the competition. They know that after identifying the skills necessary to make them stronger, it is essential to follow through with training that will ultimately push them to the next level.

This same idea holds true for the SAP world. Like athletes, IT professionals must continually sharpen their skills, or risk trailing behind the pack. The SAP TechEd conference is designed to deliver an intense, interactive training experience on core technology topics to help attendees attain maximum results in a few days’ time. Now in its 17th year, SAP TechEd has a proven track record of fostering knowledge and networking to bring success to over 23,000 annual attendees. This year’s conference can help you cross your own educational finish line, while adding immediate value to your business. 

Enhance Your Skill Set

Educational sessions at SAP TechEd 2012 cover a range of SAP offerings, including SAP NetWeaver, analytics software, SAP HANA, Sybase Unwired Platform, and more. Attendees can expect to see coverage of cutting-edge topics and learn about the latest products and technology roadmaps. Sessions are delivered in hands-on workshops, lectures, and Q&A formats. Full conference attendees can reserve two of these hands-on workshops to test featured technologies with guidance from an SAP expert. SAP TechEd will also extend access to virtual hands-on workshops so attendees can continue their training beyond the confines of the conference dates.

To ensure you get the most out of the educational offerings, you can build a customized agenda from hundreds of sessions organized by eight tracks and 33 sub tracks (see Figure 1). So no matter your particular skill set, you can find the sessions that are right for you.


Business Need



Tracks 2012



Sub Tracks 2012



Net Proficiency


Manage critical data with reliability, scalability, and unmatched performance


Database and Technology Overview


SAP Technology Strategy and Roadmaps

Technical Infrastructure

Database Technologies

Virtualization and Cloud Technology


Get an overview of the SAP technology portfolio, insights into its planned innovations and evolution, and guidelines for technology implementation and system landscape planning, as well as the database technologies from SAP. Learn to address challenges with big data, real-time analytics, or extreme transaction processing.

Ensure business continuity, focusing on low cost of operation


Application Lifecycle Management (ALM) – Run SAP Like a Factory


ALM Overview

Requirements and Design

Build and Test





Gain insight into the orchestration of customer solutions with SAP Solution Manager, including portfolio and project management; solution implementation; upgrade and maintenance tools; change, release, and test management; operations of applications, systems, and business processes; incident, problem, and request management; and management of business improvements.

Make informed decisions based on reliable data


Analytics Platforms


Analysis, Reporting, and Dashboarding

Business Intelligence Platform

In-Memory, Mobile Analytics, and Data Exploration

Enterprise Performance Management


Get in-depth training on SAP BusinessObjects Business Intelligence 4.0 and the 10.0 release of SAP solutions for enterprise performance management. Add value by combining these new releases with other SAP solutions, and by applying SAP’s in-memory solutions for dramatic performance improvements.

Turn your information into a strategic asset


Enterprise Information Management (EIM)


Search, Content, and Lifecycle Management

Enterprise Data Warehousing

In-Memory Computing with SAP HANA

Master Data Management and Data Governance

Data Integration and Data Quality Management


Learn how the EIM solution portfolio from SAP helps you create, cleanse, integrate, manage, govern, and archive structured and unstructured data. Gain insight into the latest and greatest in in-memory computing with SAP HANA.

Optimize operations and build innovative, state-of-the-art applications


Business Process Management, Integration, and Collaboration


Business Process and Rules Management

Process Integration and Orchestration

Portal and Collaboration


Gain hands-on experience with SAP NetWeaver process integration, modeling, and composition. Learn about best practices and planned innovations to develop process-centric and collaborative solutions.

Tailor SAP solutions to meet your needs


Custom Development


Custom Development Overview

Development for Suite Core and

SAP NetWeaver Hubs

Development for On-Demand Solutions

Development for SAP HANA-Based Applications


Extend or enhance existing SAP solutions by developing custom applications. Leverage development tools for on-premise and on-demand deployments, learn about building compelling user interfaces, and leverage the newest capabilities of SAP HANA.

Protect your data — and your business


Security, Identity Management, and Single Sign-On


Security and Secure Interoperability

Identity Management

Authentication, Single Sign-On, and Federation


Learn how to take advantage of the security capabilities of SAP NetWeaver — from identity management to standards-based encryption, authentication, and connectivity across the whole IT organization.

Drive agility, improve productivity, and sharpen your competitive edge




Mobile Overview

Mobile Synchronized Solutions

Mobile Online Solutions

Mobile Application Development


Learn how to develop, deploy, and manage mobile solutions on major mobile platforms to bring data from your SAP landscape to the mobile devices of your choice.


Figure 1 — Overview of the educational session tracks and sub tracks offered at SAP TechEd 2012.

Train with Trusted Experts

To make sure you receive access to valuable content, over 900 speakers worldwide put in countless hours of preparation to deliver more than 1,000 hours of informative sessions. In addition, SAP Mentors, the top community influencers in the SAP ecosystem, share their expertise with attendees. Most SAP Mentors work for SAP customers or partners, and all of them are hands-on experts of an SAP product or service, as well as excellent champions for product roll-in and roll-out. They have been nominated by their peers based on their passion for contributing to the community and motivating others, and are easily identifiable at the event by their blue rugby shirts.

Experience a New Level of Networking

Making valuable connections within SAP Community Network is vital to helping meet professional and business goals. You can reserve time in your personal agenda for planned networking activities in the Clubhouse, the Expert Networking Lounge, and at evening events. Add to that the value of unstructured, informal, face-to-face conversations with peers you’ll meet who share your interests and face similar technical and business challenges. When attendees connect with other SAP customers, partners, and product experts in a live environment, they garner information to maximize their SAP investments, no matter what stage of the journey they’re on (see Figure 2).

SAP TechEd creates a lively environment for attendees to connect with customers, partners, and product experts


Figure 2 — SAP TechEd creates a lively environment for attendees to connect with customers, partners, and product experts.

Apply What You Learn

Learning and training does not stop after the conference doors close. With SAP TechEd training available year-round — including access to the virtual hands-on workshops and SAP TechEd online replays, plus the support of the 2.7 million-member SAP Community Network — you’ll get the knowledge you need to run smarter, even in the off season. This allows you to take what you learn and apply it to your own implementation and business case.

Go for the Gold

We all enjoy friendly competition as a way to demonstrate our knowledge and skills. SAP TechEd Demo Jam provides a platform where finalists compete by applying their knowledge of SAP products and solutions through demos of new, electrifying technologies and applications. Watch creativity soar as contestants come up with innovative solutions to existing business challenges. To compete, submit your own demo before August 5. Finalists will receive two SAP TechEd 2012 full conference tickets.

Lead Your Organization to Victory

SAP TechEd supports IT professionals who develop, implement, optimize, and upgrade SAP solutions. Held in four locations around the globe, this event provides information on best practices, access to hands-on technical training and interactive demos, and the chance to meet the managers and developers who build SAP solutions. Use SAP TechEd to strengthen your skills, stand out from the crowd, meet your strategic goals, and run ahead of the competition. To learn more, visit or follow us on Twitter @sapteched.



Bernhard Steigleider ( is Director of Technology and Innovation Platform Cross-Product Management at SAP. He is responsible for the overall content strategy of SAP TechEd, and leads the session selection and content development process.


Philippe Rosset ( is Senior Director of Event Strategy at SAP. Responsible for SAP TechEd globally, he oversees the planning and innovation of the physical and online SAP TechEd events.

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