SAP HANA has evolved beyond being a platform for delivering real-time analytics. It is now a foundation for a new class of real-time applications that can deliver insights on big data, can be deployed in the cloud, and are accessible by business users via mobile devices. One example of this new generation of real-time SAP HANA applications is SAP Customer Engagement Intelligence. This solution, launched early last year, has attracted tremendous interest from marketers who are looking to gain a deeper understanding of their customers’ needs. In turn, it helps deliver highly targeted marketing campaigns and ultimately forge deeper relationships with these customers.
Simplified Pricing, Deployment, and Accessibility
In addition to the on-premise deployment options, customers can deploy SAP Customer Engagement Intelligence in the cloud on a subscription-based license model. The new subscription pricing offers customers a flexible pay-as-you-go option that requires no upfront hardware investments. To further ease the accessibility to the solution, customers can also, for a limited time, access a free, three-day cloud trial of the solution, delivered via the SAP HANA Marketplace.
Building Highly Targeted Marketing Campaigns
The free cloud trial covers two scenarios within SAP Customer Engagement Intelligence. The first focuses on helping marketers segment large customer populations to generate a highly targeted list of prospects who are most likely to respond to their campaigns. You start with a sample population of more than 10 million customer records and leverage various contact attributes (such as geography, gender, age, and hobbies) to quickly zoom in on a target audience with common needs and preferences (see Figure 1). You will experience how quick and intuitive it is to define, create, and manage targeted groups to run successful marketing campaigns and nurture your leads.
In the second scenario, you leverage sample unstructured data — from customer emails, social media, and other data forms that don’t reside in a relational database — to further refine your target customer list. You can explore the interests of your sample customers based on the previous interactions you had with them, and use this information to build a precise list that would form the basis of more effective marketing campaigns.
To start the free cloud trial, click here.