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Two Magazines in One — insiderPROFILES and SAPinsider Merge into Single Publication

by Rizal Ahmed | insiderPROFILES, SAPinsider

January 25, 2018

You spoke and we listened: In a recent SAPinsider audience survey, you told us that customer case studies are important to you. More than half of respondents indicated that they regularly read customer case studies to obtain information to enhance business performance, make purchasing decisions, and identify a potential consulting service or solution provider. We also discovered that close to 75% of SAP professionals use case studies during the research and evaluation of a project life cycle. With this much value identified in case studies, it became clear that they should be included in our flagship magazine, SAPinsider.

Read on to hear from Rizal Ahmed, President of SAPinsider, as he explains how insiderPROFILES has merged with SAPinsider to create a single publication full of carefully curated content to answer your most pressing business questions. 

Since 2001, SAPinsider has been the most trusted name in SAP information, delivering the inside edge for SAP professionals worldwide. Long-time readers of SAPinsider may notice something different in this issue: the inclusion of case studies showcasing SAP customers that have successfully completed SAP projects. We’ve published stories like these for nearly a decade in insiderPROFILES, but, beginning with this issue, we’ll be featuring them alongside the thought leadership and technical instruction you’ve come to expect in SAPinsider.

Why the change? Well, it’s as simple as we listened to you — our readers. In a recent SAPinsider audience survey, you told us that customer case studies are important to you: More than half of respondents indicated that they regularly read customer case studies to obtain information to enhance business performance, make purchasing decisions, and identify a potential consulting service or solution provider. We also discovered that close to 75% of SAP professionals use case studies during the research and evaluation of a project life cycle. With this much value identified in case studies, it became clear that they should be included in our flagship magazine.

We hope you enjoy all the stories in this new format for SAPinsider magazine, as well as the rest of the content that we produce on SAPinsiderOnline.com and in the SAPinsider app. 

Thank you for reading!

An email has been sent to:





 

Rizal Ahmed

President
SAPinsider



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