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Business By Design has a release date

by Scott Priest, Editorial Director

April 29, 2010

by Scott Priest, managing editor, GRC Expert

Via SAP Professional Journal's Twitter (@SAPProJournal), SAP announced that long-in-development Business By Design will finally be hitting the market.

SAP AG will start selling a long-delayed suite of Web-based software for running small to mid-sized businesses in July, a top company executive said on Wednesday.

Co-Chief Executive Bill McDermott said in an interview that SAP would initially sell the software, dubbed Business by Design, as a hosted, Web-based service to small to mid-sized businesses in the United States, Germany, UK, France, India and China.

The increased interest in Web-based software forced SAP to advance this product, as they now have a vision and specific release slated. Jim Finkle of Reuters noted that SAP is no longer willing to stand by its original projections of 10,000 customers and $1 billion in revenue in 2010 due to the delay, but co-CEO Bill McDermott still expects it to be a major revenue generator.

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Davin Wilfrid

9/25/2013 8:42:55 PM

They've definitely got high hopes for BByD. Not sure if you saw this too, but here's a breakdown of 11 new partners offering solutions for BByD customers:

Jacquelyn Howard

9/25/2013 8:42:55 PM

Great info, Davin. Thanks!