If you are attending CRM2011 to learn more about SAP CRM Marketing, be sure to attend my session, in which we will explore the ways in which Dow Corning Corporation is using this functionality to execute campaigns and generate leads.
Learn firsthand how Dow Corning has developed business processes for tracking customer interactions — from the time contacts are first exposed to the company's products and services to the time they begin purchasing. See how the developer of silicon-based products uses SAP CRM 7.0 to execute email marketing campaigns and then measure their effectiveness. Tap into different techniques that allow Dow Corning to track Web site visits as a way to gauge its customers' interests. Gain practical insight into how the company automates lead management within SAP CRM 7.0 to ensure proper follow-up with contacts in order to win business opportunities.
The session is Tuesday, March 22 at 10:30 a.m. For details, see: