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How to Prevent Complexity from Taxing the Customer Experience

by Brian Wilchusky, Global Partner Leader for SAP, Vertex Inc. | May 6, 2019

Read this post to discover how that combining Vertex and SAP technology enables a seamless solution for automated sales and use tax calculations.


7 Tips for a Successful CRM or CXM Initiative

by Sean Edwards, EVP, Research, SAPinsider | March 19, 2019

You may be considering the SAP C/4HANA solution suite, or expanding your use of other CRM or CXM solutions. You may also be aware of the statistics, which show a high number of failed CRM/CXM projects. Here is... MORE »»

Case Study Update: Real-World Lessons from National Vision’s SAP Commerce and Marketing Implementation

by Sean Edwards, EVP, Research, SAPinsider | March 12, 2019

Back in 2017 Hillary Bliss, Director of CRM & Marketing Analytics at National Vision, presented a session, “Case study: 5 Ways an SAP Hybris Commerce and SAP Hybris Marketing Implementation Improved Customer Service at National Vision,” at SAPinsider’s Customer Engagement... MORE »»

In a “Customer-First” World, Don’t Let Sales Get Lost in the Shuffle

by Sean Edwards, EVP, Research, SAPinsider | February 25, 2019

Here, we get some advice from Scott K. Edinger — who has worked with some of the most recognizable brands in the world, helping them to lead revenue growth — on how to ensure your CRM system drives revenue to... MORE »»

Going Under the Hood of SAP C/4HANA

by Sean Edwards, EVP, Research, SAPinsider | February 21, 2019

SAP formally introduced SAP C/4HANA last June. Many customers still don’t fully understand what SAP C/4HANA is – is it just a rebranding, or are there new products in this solution suite? How does it measure up... MORE »»

Beyond the Buzz: Everything You Need to Know About SAP C/4HANA as the Intelligent Customer Experience Management Team Kicks Off 2019 Research Agenda

by Pamela Berard, Senior Editor, SAPinsider | February 7, 2019

The SAPinsider Intelligent Customer Experience Management (CXM) team explores “The Journey to SAP C/4HANA."

SAP C/4HANA and SAP Cloud Identity Access Governance: Unified Identity Management

by Pamela Berard, Senior Editor, SAPinsider | February 1, 2019

SAP is leveraging the combination of SAP C/4HANA and SAP Cloud Identity Access Governance to support a unified universal ID system for customers, partners, and contractors MORE »»

SAPinsider Unveils New Research and Content Strategy for 2019

by Rizal Ahmed, Chief Research Officer, SAPinsider | January 31, 2019

Meeting the needs of our audience is SAPinsider's guiding principle and change is a part of that. To strengthen the value we bring to you and the rest of our 300,000-strong SAPinsider membership, based on your feedback, we have designed a... MORE »»

SAP Sets the Stage for New XM Frontier With Qualtrics Acquisition

by Pamela Berard, Senior Editor, SAPinsider | January 29, 2019

A look at the impact of SAP's acquisition of Qualtrics International on its customer experience solutions.


SAPPHIRE NOW 2018, Day 3: How SAP Technologies Are Improving People’s Lives

by Lauren Bonneau, Senior Editor, SAPinsider | June 12, 2018

The closing keynote at SAPPHIRE NOW 2018 focused on the intersection of people, technology, and efforts to make the world a better place. Learn how various organizations are using SAP technology to improve people’s lives today and in the future.