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7 tips for a successful CRM or CXM initiative

by Sean Edwards, EVP, Research, Customer Experience Management, SAPinsider | March 19, 2019

You may be considering the SAP C/4HANA solution suite, or expanding your use of other CRM or CXM solutions. You may also be aware of the statistics, which show a high number of failed CRM/CXM projects. Here is... MORE »»


Case Study Update: Real-World Lessons from National Vision’s SAP Commerce and Marketing Implementation

by Sean Edwards, EVP, Research, Customer Experience Management, SAPinsider | March 12, 2019

Back in 2017 Hillary Bliss, Director of CRM & Marketing Analytics at National Vision, presented a session, “Case study: 5 Ways an SAP Hybris Commerce and SAP Hybris Marketing Implementation Improved Customer Service at National Vision,” at SAPinsider’s Customer Engagement... MORE »»


In a “customer-first” world, don’t let sales get lost in the shuffle

by SAPinsider CXM Team | February 25, 2019

Here, we get some advice from Scott K. Edinger — who has worked with some of the most recognizable brands in the world, helping them to lead revenue growth — on how to ensure your CRM system drives revenue to... MORE »»


Going under the hood of SAP C/4HANA

by SAPinsider CXM Team | February 21, 2019

SAP formally introduced SAP C/4HANA last June. Many customers still don’t fully understand what SAP C/4HANA is – is it just a rebranding, or are there new products in this solution suite? How does it measure up... MORE »»


Beyond the buzz: Everything you need to know about SAP C/4HANA as the Intelligent Customer Experience Management team kicks off 2019 research agenda

by Pamela Berard, Senior Editor, SAPinsider | February 7, 2019

The SAPinsider Intelligent Customer Experience Management (CXM) team explores “The Journey to SAP C/4HANA."
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SAP C/4HANA and SAP Cloud Identity Access Governance: Unified Identity Management

by Pamela Berard, Senior Editor, SAPinsider | February 1, 2019

SAP is leveraging the combination of SAP C/4HANA and SAP Cloud Identity Access Governance to support a unified universal ID system for customers, partners, and contractors MORE »»


SAPinsider Unveils New Research and Content Strategy for 2019

by Rizal Ahmed, EVP Research, Digital Core and Intelligent Technologies, SAPinsider | January 31, 2019

Meeting the needs of our audience is SAPinsider's guiding principle and change is a part of that. To strengthen the value we bring to you and the rest of our 300,000-strong SAPinsider membership, based on your feedback, we have designed a... MORE »»


SAP Sets the Stage for New XM Frontier With Qualtrics Acquisition

by Pamela Berard, Senior Editor, SAPinsider | January 29, 2019

A look at the impact of SAP's acquisition of Qualtrics International on its customer experience solutions.

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SAPPHIRE NOW 2018, Day 3: How SAP Technologies Are Improving People’s Lives

by Lauren Bonneau, Senior Editor, SAPinsider | June 12, 2018

The closing keynote at SAPPHIRE NOW 2018 focused on the intersection of people, technology, and efforts to make the world a better place. Learn how various organizations are using SAP technology to improve people’s lives today and in the future.

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SAPPHIRE NOW 2018, Day 2: SAP Co-Founder Hasso Plattner Charts a Course for the Intelligent Enterprise

by Ken Murphy, Editorial Director | June 6, 2018

On Day 2 of SAPPHIRE NOW 2018, SAP Co-Founder Hasso Plattner outlined what it means to be an Intelligent Enterprise. Learn how SAP S/4HANA enables a digital-age user experience, enhanced automation, and next-generation digital processes.

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