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Case Study


Lenovo Standardizes Pricing Practices and Increases Market Responsiveness

by Ken Murphy, Editorial Director | insiderPROFILES, Volume 5, Issue 1

January 1, 2014

Cliff Preddy, Lenovo’s Senior Manager of Marketing and Sales Processes for Corporate Business Transformation, describes the immediate post-acquisition landscape, and the company’s rough plans to standardize its overall IT landscape. “We were living in a hybrid world,” he says. “When we began our transformation journey, we had to support the legacy IBM systems during transition while also continuing to support the business needs. We had to keep an eye out to standardize whatever we built, and to synergize around similar business processes. With a core template, we could then extend that to all of our regions.”

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