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Press Release


insiderPROFILES Publishes New Article — “Kraft Foods’ Recipe for Business Intelligence Success”

by Dave Hannon

June 11, 2012

insiderPROFILES magazine announces that a new article, “Kraft Foods’ Recipe for Business Intelligence Success” by David Hannon, is now available in its April-June 2012 issue.

DEDHAM, Mass., June 11, 2012 — Kraft Foods was in the midst of an enterprise-wide SAP implementation, and the business realized that the best way to expand the benefits of the company’s SAP rollout was to deploy user-friendly business intelligence (BI) applications. In this article, learn how the business created a four-point plan that has served as its secret recipe for success.


“Kraft Foods’ Recipe for Business Intelligence Success” by David Hannon is now available at The article can also be found on page 6 of the April-June 2012 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.


About insiderPROFILES

From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit insiderPROFILES is published by WIS Publishing.


About WIS Publishing

WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit


SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.



Lucy B. Swedberg

Senior Director, Editorial and Partner Programs

WIS Publishing, publisher of SAPinsider

An email has been sent to:

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