Press Release


SAPinsider Publishes New Article — “Listen. Understand. Take Action.”

by Rebecca Newell

May 9, 2012

SAPinsider magazine announces that a new article, “Listen. Understand. Take Action. Become a Customer-Driven Business with SAP Social Media Analytics” by Rebecca Newell, is now available in its April-June 2012 issue.

DEDHAM, Mass., May 9, 2012  Information found in social media channels can be extremely valuable to a business, but the amount of time needed to comb through the web in search of this data is out of most people’s reach. And early automated solutions built to mine this information have fallen flat, unable to account for the context that gives data its meaning. In this article, you’ll learn how the SAP Social Media Analytics application by NetBase can help businesses gauge consumer sentiment in real time.



“Listen. Understand. Take Action. Become a Customer-Driven Business with SAP Social Media Analytics” by Rebecca Newell is now available at The article can also be found on page 105 of the April-June 2012 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.


About the author

Rebecca Newell has held executive-level marketing and business management positions for more than 20 years. Rebecca began her career in the world of technology at Intel, then continued on to Novell and 3Com before joining SAP. At SAP, she has developed comprehensive go-to-market strategies to drive success for the solution extension applications portfolio worldwide.


About SAPinsider

SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit Follow SAPinsider on Twitter at SAPinsider is published by WIS Publishing.


About WIS Publishing

WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit


SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

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