Press Release


SAPinsider Publishes New Article — “Taking Innovation from a Buzzword to a Business Standard” (2012-10-10)

October 10, 2012

DEDHAM, Mass., October 15, 2012 — SAPinsider magazine announces that a new article, “Taking Innovation from a Buzzword to a Business Standard,” a Q&A with Eric Verniaut, is now available in its October-December 2012 issue.

Some companies try to pin the term “innovation” to every change they make no matter how ordinary or mundane that change really is. Unfortunately, this practice has caused “innovation” to be considered as just a buzzword for many companies. In this article, Eric Verniaut, SAP’s Head of North America Services, talks about how SAP’s service offerings can help these organizations recapture the true meaning of innovation and make it a part of every business process.

“Taking Innovation from a Buzzword to a Business Standard,” a Q&A with Eric Verniaut, is now available at The article can also be found on page 8 of the October-December 2012 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.

About SAPinsider

SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit Follow SAPinsider on Twitter at SAPinsider is published by WIS Publishing.

About WIS Publishing

WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Melanie A. Obeid
Group Editor, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider

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