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Press Release


SAPinsider Publishes New Article — “The insideEdge with Anand Eswaran”

October 15, 2012

SAPinsider magazine announces that a new article, “The insideEdge with Anand Eswaran,” is now available in its October-December 2012 issue.

DEDHAM, Mass., October 12, 2012 — As customers demand more innovation, the services industry is transforming itself to deliver on these expectations. By shifting its focus to cater to specific customer goals, rather than just offering a one-size-fits-all approach, SAP is spearheading this evolution. In this issue of SAPinsider, Anand Eswaran, Executive Vice President and COO of SAP Global Services, shares SAP’s four pillars for successfully engaging with customers to bring more value to those companies.


“The insideEdge with Anand Eswaran” is now available at The article can also be found on page 1 of the October-December 2012 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.


About SAPinsider

SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit Follow SAPinsider on Twitter at SAPinsider is published by WIS Publishing.


About WIS Publishing

WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit


SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.



Melanie A. Obeid

Group Editor, SAPinsider & insiderPROFILES

WIS Publishing, publisher of SAPinsider 

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