insiderPROFILES Publishes New Article — “Werner & Mertz Polishes Sales Processes”

December 17, 2013


DEDHAM, Mass., December 16, 2013 — insiderPROFILES magazine announces that a new article, “Werner & Mertz Polishes Sales Processes” by Ken Murphy, is now available in its October-December 2013 issue.

Werner & Mertz, a German-based manufacturer and distributor of cleaning supplies, took a hard look at its mobile sales capabilities in conjunction with its upgrade to SAP CRM 7.0. Wanting to capitalize on new opportunities, Werner & Mertz piloted the release of the SAP Retail Execution 3.0 mobile app to optimize sales visits, and significantly improve store check processes and trade promotion management.

“Werner & Mertz Polishes Sales Processes” by Ken Murphy is now available at The article can also be found on page 58 of the October-December 2013 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.

About insiderPROFILES

From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit insiderPROFILES is published by WIS Publishing.

About WIS Publishing

WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.


Melanie A. Obeid

Group Editor, SAPinsider & insiderPROFILES

WIS Publishing, publisher of SAPinsider

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