insiderPROFILES Publishes New Article — “adidas group Hits the Ground Running”

December 12, 2013


DEDHAM, Mass., December 12, 2013 — insiderPROFILES magazine announces that a new article, “adidas group Hits the Ground Running” by Ken Murphy, is now available in its October-December 2013 issue.

adidas group knows that a simplified IT landscape and reduced operational costs over the next few years will be important in helping the company reach its ambitious goal of reaching €17 billion by 2015. See how adidas group consolidated its business warehouse environment onto a single SAP HANA platform; implementing SAP NetWeaver Business Warehouse 7.3 powered by SAP HANA for enterprise-wide embedded analytics, real-time reporting, and a reduction of TCO and IT operational costs.

“adidas group Hits the Ground Running” by Ken Murphy is now available at The article can also be found on page 51 of the October-December 2013 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.

About insiderPROFILES

From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit insiderPROFILES is published by WIS Publishing.

About WIS Publishing

WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

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Melanie A. Obeid

Group Editor, SAPinsider & insiderPROFILES

WIS Publishing, publisher of SAPinsider

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