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Press Release


insiderPROFILES Publishes New Article — “Why Apple’s App Store Doesn’t Cut It for SAP’s Enterprise-Class Mobile App Strategy”

February 28, 2013

by insiderPROFILES Latest News - Latest News, Latest News Issue

DEDHAM, Mass., January 25, 2013 — insiderPROFILES magazine announces that a new article, “Why Apple’s App Store Doesn’t Cut It for SAP’s Enterprise-Class Mobile App Strategy” by Joshua Greenbaum, is now available in its January-March 2013 issue.

While SAP has an app store of sorts in the form of an iPhone app called SAP Mobile Apps, a lot more has to happen before SAP’s mobile aspirations can be considered a success. While many companies look to Apple as the ideal model to emulate, this article examines how looking at Apple as the anti-model for SAP mobility may be the answer.

“Why Apple’s App Store Doesn’t Cut It for SAP’s Enterprise-Class Mobile App Strategy” by Joshua Greenbaum is now available at The article can also be found on page 3 of the January-March 2013 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.

About the author
Joshua Greenbaum has over 25 years of experience as a computer programmer, systems and industry analyst, author, and consultant. He spent three years in Europe as an industry analyst and a correspondent for Information Week and other industry publications. Joshua regularly consults with leading public and private enterprise software, database, and infrastructure companies and advises end users on infrastructure and application selection, development, and implementation issues.

About insiderPROFILES
From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit insiderPROFILES is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and seminars and the Insider Learning Network. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Melanie A. Obeid
Group Editor, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider

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