Press Release


SAPexperts Explains How to “Develop a Strong Talent Pipeline Using SuccessFactors Recruiting Marketing”

January 29, 2013

by insiderPROFILES Latest News - Latest News, Latest News Issue

Dedham, Massachusetts – January 29, 2013

Dedham, MA – SAPexperts posted a new article to its BI  hub, “Develop a Strong Talent Pipeline Using SuccessFactors Recruiting Marketing”.

This article focuses on how to use SuccessFactors’ cloud based talent pipeline called Recruiting Marketing. Having a strong talent pipeline is important for recruiters to be able to find talent as well as providing a pool of candidates that can refer other qualified candidates to the recruiter. Recruiting Marketing gives users the ability to use social media for submitting job applications, search engine optimization, and talent community marketing.

Anyone who uses current recruiting solutions such as SAP E-Recruiting or other ERP recruiting solutions can use Recruiting Marketing as an add-on to their current application. By using Recruiting Marketing, recruiters can develop a relationship with the candidates, raising the chances of finding necessary talent fast.

Bob Croce, product director of SAPexperts comments, “Recruiting is something that can cripple a company if it cannot react quickly to fill a crucial position. Anything that can improve the process of recruiting can act as an insurance policy if the company suddenly finds itself in need of filling a certain position.”

The article is located at:

About the Author:

Venki Krishnamoorthy is an author, speaker, and SAP ERP HCM talent management solutions subject-matter expert. He is currently an independent SAP ERP HCM functional consultant. Venki has over 10 years of experience as a functional lead, project manager, and program manager in the HCM space. Besides implementing SAP HCM solutions, he has implemented and acted as a trusted advisor on SAP ERP HCM talent management implementations, including E-Recruiting, HCM Performance Management, Succession Planning, SAP Talent Visualization by Nakisa, Learning Solutions, and Employee Self-Service and Manager Self-Services. He is the co-author of two SAP Press books, E-Recruiting with SAP ERP HCM and SAP Transaction Codes: Your Quick Reference to T-Codes in SAP ERP. You can reach him via email at

Media Contact:
John Bertsch
Marketing Manager
20 Carematrix Drive
Dedham, MA  02026

About SAPexperts:
SAPexperts, produced by WIS Publishing, is an independent online resource that publishes step-by-step articles, video tutorials, case studies, quick tips, and tools for SAP professionals. Content is divided among nine major SAP topic areas, called “hubs,” and include expertise in the areas of financials, BI, SCM, HR, CRM, GRC, Solution Manager, Project Management, and IT. Access to is obtained through annual subscriptions. More information can be found at

About WIS Publishing:
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and the Insider Learning Network. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

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