insiderPROFILES Publishes New Article — “A Full Spectrum of Possibilities”

March 4, 2014


DEDHAM, Mass., March 4, 2014 — insiderPROFILES magazine announces that a new article, “A Full Spectrum of Possibilities” is now available in its January-March 2014 issue.  

Soraa, a fully integrated LED lighting company, only recently transitioned from research and development into manufacturing and production. In doing so, the Freemont, California, startup knew it would need a scalable IT platform that could handle its growing business and complex business cycles. This article explores Soraa’s migration from its SAP Sybase ASE database to SAP HANA to run its SAP Business All-in-One for High Tech business suite.

“A Full Spectrum of Possibilities” is now available at The article can also be found on page 45 of the January-March 2014 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.

About insiderPROFILES
From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit insiderPROFILES is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and seminars. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Melanie A. Obeid
Editorial Director, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider

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