DEDHAM, Mass., March 4, 2014 — SAPinsider magazine announces that a new article, “Customer Engagement Intelligence: Your Tour Guide to Interacting with Customers with Precision” by Chris Dircks and Hansen Lieu, is now available in its January-March 2014 issue.
This article takes a close look at the SAP Customer Engagement Intelligence suite powered by SAP HANA, which brings together data and insights that marketing and sales teams need to forge compelling relationships with customers, who increasingly expect personalized attention, and an engaging customer experience that provides them with information specific to their wants and needs.
“Customer Engagement Intelligence: Your Tour Guide to Interacting with Customers with Precision” by Chris Dircks and Hansen Lieu is now available at http://sapinsider.wispubs.com/Assets/Articles/2014/January/SPI_Feature_Customer-Engagement-Intelligence. The article can also be found on page 20 of the January-March 2014 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.
About the authors
Chris Dircks is a Director of Customer Relationship Management Product Management at SAP. With 15 years of experience in customer analytics, Chris is currently responsible for the SAP Customer Engagement Intelligence portfolio of solutions for marketing, sales, and service.
Hansen Lieu is a Director of Customer Relationship Management Product Marketing at SAP. With over 21 years of experience in the software industry, Hansen is currently responsible for thought leadership, social media marketing, and go-to-market strategy on the topic of customer analytics.
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About WIS Publishing
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Melanie A. Obeid
Editorial Director, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider