DEDHAM, Mass., March 3, 2014 — SAPinsider magazine announces that a new article, “Firing on All Cylinders to Redefine CRM” by Volker Hildebrand, is now available in its January-March 2014 issue.
In this interview, SAP's Volker Hildebrand, Global Vice President, Customer Engagement Solutions, discusses how the next generation of CRM will be focused almost exclusively on customer engagement. He touches on the steps customers are taking to keep pace, and the SAP solutions that can help them, and explains SAP’s transition from CRM to Customer Engagement Solutions.
“Firing on All Cylinders to Redefine CRM” by Volker Hildebrand is now available at http://sapinsider.wispubs.com/Assets/Articles/2014/January/SPI_Feature_Jan_Volker-Hildebrand. The article can also be found on page 6 of the January-March 2014 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.
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Melanie A. Obeid
Editorial Director, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider