SAPinsider Publishes New Article — “From CRM to the Customer-Managed Relationship”

March 3, 2014


DEDHAM, Mass., March 3, 2014 SAPinsider magazine announces that a new article, “From CRM to the Customer-Managed Relationship” by Jamie Anderson, is now available in its January-March 2014 issue.

This article explores the shift from traditional customer relationship management (CRM) to more of a customer-managed relationship, where the consumer increasingly holds the power in business interactions. Organizations today, recognizing this changing dynamic, are using real-time intelligence to become better informed about their customers and meet customer demands. Learn how next-generation applications such as SAP Cloud for Customer on SAP HANA are helping to close the execution gap between identifying valuable customer insight and acting on it.

“From CRM to the Customer-Managed Relationship” by Jamie Anderson is now available at The article can also be found on page 12 of the January-March 2014 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.

About the author
Jamie Anderson is Global Vice President of Product Marketing for SAP’s Customer Engagement solutions portfolio. He is a CRM veteran with over 18 years of experience in the customer-facing solutions space.

About SAPinsider
SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit Follow SAPinsider on Twitter at SAPinsider is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Melanie A. Obeid
Editorial Director, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider

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