SAPinsider Publishes New Article — “Turning Cloud Innovation into Business Value with SAP Cloud for Customer”

March 4, 2014


DEDHAM, Mass., March 4, 2014 SAPinsider magazine announces that a new article, “Turning Cloud Innovation into Business Value with SAP Cloud for Customer” by Johann Wrede, is now available in its January-March 2014 issue.

How do you turn cloud innovation into business value? Combine it with the rich customer data and business processes of your on-premise systems. Learn how you can leverage the power of SAP’s Cloud for Customer solutions to deliver rich customer insights, flawless business process execution, and amazing customer experiences.

“Turning Cloud Innovation into Business Value with SAP Cloud for Customer” by Johann Wrede is now available at The article can also be found on page 16 of the January-March 2014 issue of SAPinsider, both in print and via the SAPinsider mobile app for Apple and Android platforms.

About the author
Johann Wrede is Senior Director of Product Marketing at SAP. He has written, implemented, sold, and marketed software for a variety of companies large and small. Johann is passionate about disruptive technologies and the opportunities for change they create.

About SAPinsider
SAPinsider is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. Sponsored by SAP, SAPinsider is the leading magazine devoted to the SAP community worldwide, providing strategic guidance and advice from executives, experts, and partners. For more information and to activate your free subscription, visit Follow SAPinsider on Twitter at SAPinsider is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of SAPinsider conferences and seminars. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Melanie A. Obeid
Editorial Director, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider

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