insiderPROFILES Publishes New Article — “Foster Creativity in Your Company with SAP Design Thinking Workshops”

March 3, 2014


DEDHAM, Mass., March 3, 2014 — insiderPROFILES magazine announces that a new article, “Foster Creativity in Your Company with SAP Design Thinking Workshops” by Joshua Greenbaum, is now available in its January-March 2014 issue.  

This article explores SAP's solution to the "innovation problem," namely the abundance of innovation that makes it difficult for some technology customers to absorb. Design Thinking is SAP's solution to the problem. While the term is used so much around SAP that it’s turning into a genuine buzzword, the use of Design Thinking in the context of enabling customers to workshop their next innovation isn’t buzzwordy at all.

“Foster Creativity in Your Company with SAP Design Thinking Workshops” by Joshua Greenbaum is now available at The article can also be found on page 4 of the January-March 2014 issue of insiderPROFILES, both in print and via the insiderPROFILES mobile app for Apple and Android platforms.

About insiderPROFILES
From the publisher of SAPinsider, insiderPROFILES magazine offers detailed profiles of today’s most influential business and IT leaders — their strategies, best practices, and how they leverage SAP, SAP BusinessObjects, and SAP NetWeaver solutions to achieve their objectives. For more information, and to activate your free subscription, visit insiderPROFILES is published by WIS Publishing.

About WIS Publishing
WIS Publishing is the premier independent provider of SAP training materials, with more than 250,000 customers in 61 countries. WIS Publishing is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts publications, and is the producer of the SAPinsider conferences and seminars. For more information, visit

SAP is a registered trademark of SAP AG in Germany and several other countries. WIS Publishing is not affiliated with SAP AG or any of the SAP AG group of companies.

Melanie A. Obeid
Editorial Director, SAPinsider & insiderPROFILES
WIS Publishing, publisher of SAPinsider

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