SAPinsider Announces Sessions Posted for CRM 2016 in Las Vegas

December 10, 2015


Dedham, Massachusetts, December 10, 2015 – SAPinsider announced today that sessions are posted for CRM 2016, March 21-23 at Mandalay Bay Hotel & Casino in Las Vegas.

CRM 2016 is an annual collaboration of SAP and SAPinsider and is the preeminent event for organizations that use, deploy, manage, or are evaluating SAP® solutions for sales, marketing, e-commerce, service, and interaction center management.

Charlotte Christy, CRM 2016 Conference Producer, is excited about this year’s event, saying, “Attendees will gain in-depth insight into SAP’s strategy and roadmap for SAP CRM. They will see first-hand the latest innovations of the SAP hybris® customer engagement platform and how successful companies are leveraging SAP solutions in the cloud or on premise to drive their digital transformation and better engage with customers. We also have an exciting lineup of case studies this year, including Honeywell, Creston Electronics, PrimeSource Building Products, and more.”

Topics covered at CRM 2016 include:

  • Strategies for the future of customer engagement
  • Sales
  • Marketing
  • Customer Service
  • Web and e-commerce
  • Technical infrastructure, data management, and integration
  • CRM project management

For more information and to register, please visit


Sean Edwards
Executive Vice President, Marketing
WIS, publisher of SAPinsider

About SAPinsider

SAPinsider, published by Wellesley Information Services, is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. More than 250,000 customers in 70 countries rely annually on education and training materials from Wellesley Information Services to optimize their investments in SAP solutions. Wellesley Information Services is the publisher of SAPinsider, insiderPROFILES, and the SAPexperts knowledgebases, and is the producer of SAPinsider conferences and seminars. For more information, visit

SAP is a registered trademark of SAP SE in Germany and several other countries. Wellesley Information Services is not affiliated with SAP SE or any of the SAP SE group of companies.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries.

All other product and service names mentioned are the trademarks of their respective companies.


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