Hear directly from top SAP customers at SAPinsider HANA 2017 in Amsterdam

April 7, 2017

Dedham, Massachusetts, April 7, 2017 – Join SAP and SAPinsider at HANA 2017, June 14-16 in Amsterdam, and hear real-world lessons from top SAP® customers who have deployed SAP HANA®. Find out how they have leveraged SAP HANA to accelerate business processes and drive advanced analytics, and gain lessons from their implementation experiences.

According to Bridget Kotelly, HANA 2017 Conference Producer, “This year’s speaker roster includes highly skilled SAP customers who have experience implementing SAP HANA and are leveraging it to improve database management, analytics, application development, and more. Drawing on these real-world experiences, the HANA 2017 audience will leave Amsterdam with a powerful new set of skills and knowledge to help choose the right path for their SAP HANA journey, ensure a successful implementation and migration, and fully exploit the capabilities of their SAP HANA deployment.”

Featured customer case studies include:

  • Lexmark’s move to SAP ECC on SAP HANA and benefits they gained from a reporting perspective
  • How Coca-Cola Group IL executed an SAP HANA implementation and migration in just 4 months
  • British American Tobacco’s road map to enable analytics alongside SAP BW 7.5 on SAP HANA and SAP BusinessObjects™ BI 4.2
  • How Newcastle University gained maximum value from its SAP investments by migrating 9 SAP Business Suite, SAP BW, and SAP Java-based systems to SAP HANA
  • Lessons learned from Cardinal Health’s SAP S/4HANA® journey, including key business drivers, decision criteria, and deployment considerations

The event also offers configuration and deployment considerations for cost-optimizing your SAP HANA infrastructure, potential pitfalls to watch out for, and much more!

HANA 2017 is co-located with BI 2017, GRC 2017, Financials 2017, Basis & SAP Administration 2017, and Customer Engagement & Commerce 2017. Your registration for 1 event allows you to attend over 240 sessions across all 6 events at no additional cost!

For more information and to register, please visit

Sean Edwards
Executive Vice President, Marketing
WIS, publisher of SAPinsider 

About SAPinsider

SAPinsider, published by Wellesley Information Services, is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. More than 250,000 customers in 70 countries rely annually on education and training materials from Wellesley Information Services to optimize their investments in SAP solutions. Wellesley Information Services is the publisher of SAPinsider, insiderPROFILES magazine, SAP Experts, insiderBOOKS, insiderTRAINING, and is the producer of SAPinsider conferences and seminars. For more information, visit

SAP is a registered trademark of SAP SE in Germany and several other countries. Wellesley Information Services is not affiliated with SAP SE or any of the SAP SE group of companies.

SAP and other SAP products and services mentioned herein as well as their respective logos are trademarks or registered trademarks of SAP SE (or an SAP affiliate company) in Germany and other countries. 

All other product and service names mentioned are the trademarks of their respective companies.


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