SAPinsider announces Victoria Brown of IDC and Martin Barkman of SAP, to deliver Keynote Address at SCM 2018 and PLM 2018

November 21, 2018

Dedham, Massachusetts, November 21, 2018 – SAPinsider has announced the speakers for the Keynote Address at SCM 2018 and PLM 2018 in Orlando. The event will take place at the Rosen Shingle Creek, November 28-30, 2018.

Victoria Brown of IDC and Martin Barkman of SAP, will present the Keynote Session “Become an intelligent enterprise or be disrupted by your competitors” on November 28. They will be presenting on the most frequent challenges supply chains face today; new technologies, growth, competition, and reducing internal costs. Attendees will learn to adjust their strategy and portfolio dynamically in response to market opportunities and needs, rethink their value chain from the customer perspective, and provide a demand-driven business plan that integrates both customer and supplier supply chains to unlock superior value.

Victoria Brown is a Senior Research Analyst supporting IDC Retail Insights. In this role, she spearheads the retail supply chain research program, covering critical topics such as inventory management, warehouse management, logistics, and omni-channel distributed order orchestration to support IT leaders at top retailers around the globe.

Martin Barkman is Vice President, Global Head of Digital Business Planning, Digital Supply Chain & Manufacturing at SAP, where he has global responsibility for solutions that enable demand-driven business planning. In this role, Martin works closely with customers to elevate supply chain capabilities in the areas of sales, inventory, and operations planning, demand management, and demand networks.

For more information and to register, please visit SCM 2018 and PLM 2018.

Sean Edwards
Executive Vice President, Marketing
WIS, publisher of SAPinsider 

About SAPinsider

SAPinsider, published by Wellesley Information Services, is the premier source of information on products, services, and strategic initiatives coming from SAP and its partners. More than 225,000 customers in 70 countries rely annually on education and training materials from Wellesley Information Services to optimize their investments in SAP solutions. Wellesley Information Services is the publisher of SAPinsider, and is the producer of SAPinsider conferences and seminars. For more information, visit

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