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SAPinsider Accelerates Its Digital Growth With Addition of Sarah Welcome as Chief Digital Officer

Digital Leadership Positions SAPinsider to Continue Rapid Growth and Better Serve the Global SAP Community

October 3, 2019

BOSTON, Mass., October 3, 2019 – SAPinsider, the world’s largest and fastest-growing independent membership organization of SAP professionals with more than 350,000 members, announced digital transformation expert Sarah Welcome as the company’s Chief Digital Officer. In her new role, Welcome will bring her proven track record of leadership successes to continue the strong growth of SAPinsider integrated omnichannel marketing programs, optimizing the digital experience for the membership and enhancing the industry-leading value it provides to the global SAP community.

“The addition of Sarah Welcome to our team represents SAPinsider’s continued commitment to investing in top talent. Her expertise will help us fulfill our mission to operate the largest and most active global community of technology users in the world. This will bring our flagship content to the next level, delivering even more value to our global membership, and creating enhanced digital engagement programs for our members,” said SAPinsider President and CEO Jamie Bedard.

In joining SAPinsider as Chief Digital Officer, Sarah Welcome brings her leadership expertise as an innovative digital strategy executive, focused on digital transformation, data acquisition, marketing and product ideation. A proven leader in the field, Welcome’s previous roles include Executive Vice President of Data and Digital Operations and Senior Vice President of Audience Operations at Hanley Wood. As Vice President of Demand Generation and Ad Operations at Geeknet she was responsible for global strategic operations, and as Director of Customer Intelligence at IDG, she designed and developed a Business Intelligence System focused on Customer Engagement.

"I am delighted to join the SAPinsider team," said Welcome. "The SAPinsider community presents endless opportunities for technology users worldwide. Our members have an exceptional skill set with enterprise technologies. We will help them enhance that skillset, and will provide value at every interaction within the community. We will be 100% focused on delivering value to SAPinsiders. I look forward to delivering a world-class membership experience across all touchpoints in the digital space, and to extending the strong growth and digital transformation that is underway at the company for members and sponsors alike."

About SAPinsider

​​SAPinsider comprises the largest and fastest-growing SAP membership group worldwide, with more than 350,000 members across 45 countries. It provides SAP professionals with invaluable information, strategic guidance, and road-tested advice, through events, magazine articles, blogs, podcasts, interactive Q&As, benchmark reports and webinars. SAPinsider is committed to delivering the latest and most useful content to help SAP users maximize their investment and leading the global discussion on optimizing technology.

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