Special Report


Redefining Customer Engagement

SAPinsider, Volume 16, Issue 2

April 2, 2015

Organizations are caught between empowered customers seeking a sophisticated, personalized experience, and traditional customer relationship management approaches. This special report looks at how SAP and hybris, an SAP company, close this gap with an innovative portfolio of customer engagement and commerce solutions, opening with an overview of how the next generation of solutions helps businesses better engage their customers. It details how:

  • Shifting customer expectations have driven the need for a new kind of technology that can deliver a seamless and sophisticated experience
  • SAP Cloud for Customer enables a better understanding of customers by capturing data across every touchpoint
  • Organizations can deliver an individualized experience across channels with SAP hybris Marketing
  • SAP hybris Commerce can transform customer relationships with a focused, modern experience

The Next Generation of Customer Engagement: Simple, Meaningful, Seamless, and Personal

Staying a Step Ahead: How Systems of Engagement Are Transforming the Customer Experience

Gain a Single View of the Customer Journey: How SAP Cloud for Customer Enables Digitalization of the Front Line

Real-Time Insight into Customer Intent: How SAP hybris Marketing Delivers One-to-One Engagement

Synchronized, Customer-Centric Engagement: How SAP hybris Commerce Tames Complexity Across Every Channel

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