Volker Hildebrand, SAP Global VP, CEC, and Jeff Kaplan, Managing Director, THINKstrategies, join SAPinsider at the 2017 CEC event in Orlando, Florida, to discuss the importance for companies to meet the evolving expectations of their customers, and how transitioning to a digital business helps to accomplish this goal. This is Part 1 of a two-part video. Topics of the Part 1 discussion include:
- Why it's important to engage with customers on a more personal level throughout every touch-point they have with the business
- The four pillars of the new customer experience in a digital on-demand economy, and how to support those cornerstones
- How SAP Hybris and the cloud help the business provide customers with the convenience, responsiveness, relevance, and reliability they expect from a digital enterprise
Here is Part 2
of the discussion.