Joshua Greenbaum, Enterprise Applications Consulting
Joshua Greenbaum

Joshua Greenbaum has over 30 years of experience as a computer programmer, system architect, author, consultant, and industry analyst. He began his career at the dawn of the PC, database, and enterprise software markets, and has observed firsthand the evolution of the products and technologies that drive enterprise innovation today. Josh works extensively with end-user organizations to align their business and technology strategies, as well as assisting leading enterprise software companies to understand the needs and requirements of their customer and prospect bases. Josh is frequently quoted in the technical and business press and blogs at You can reach Joshua at


Why SAP Needs to Build a Bigger Buzz for SAP HANA Cloud Platform

by Joshua Greenbaum | November 17, 2016

When it comes to technology, SAP has more than delivered with the SAP HANA Cloud Platform. But when it comes to excitement among the developer community, SAP HANA Cloud Platform is lacking. In this article, columnist Joshua Greenbaum explores why...MORE »»


Why SAP Store Represents a Brave New World for Enterprise Software Platforms

by Joshua Greenbaum | June 28, 2016

With the introduction of SAP Store, SAP has prominently set itself at the forefront of the new digital store model for enterprise software applications. Customers can easily purchase software and services from the store without fear of integration issues and without...MORE »»


Think Outside the Traditional SAP Box

by Joshua Greenbaum | April 5, 2016

Analyst Joshua Greenbaum examines customer adoption and use of newer technologies, such as SAP HANA Cloud Platform and SAP S/4HANA, against sometimes unreasonable Wall Street expectations and how use of these technologies in new markets (such as sports and medicine)...MORE »»


Prepare for a Wave of Perpetual Disruption

by Joshua Greenbaum | December 31, 2015

To stay afloat, companies must brace themselves for continuous waves of disruption as competitors seek to digitally transform their businesses with the latest and greatest software. Business leaders in the know, however, realize that true transformation starts from within by...MORE »»


SuccessFactors is a Giant Step Closer to Fulfilling Its Cloud Dream

by Joshua Greenbaum | October 1, 2015

SAP’s cloud aspirations may still be in the early stages, but it has taken great strides toward achieving its cloud dream with the acquisition of SuccessFactors in 2012. With the cloud market experiencing rapid growth and customers leaning more on...MORE »»


SAPPHIRE’s Hidden Gem: The Boardroom of the Future

by Joshua Greenbaum | July 1, 2015

The recent advancements in cloud computing and Internet of Things technologies, coupled with the increasing pace of business and the constant need to innovate, has emphasized the need for improved real-time analytical tools at the board level. It’s no longer...MORE »»


SAP S/4HANA and the End of the Database

by Joshua Greenbaum | April 1, 2015

Analyst Joshua Greenbaum examines the implications behind SAP’s launch of SAP Business Suite 4 SAP HANA (SAP S/4HANA), in particular the ramifications for basing this next-generation suite on a single database – SAP HANA – rather...MORE »»


Who's Afraid of the Big Bad Cloud?

by Joshua Greenbaum | December 23, 2014

Explore the current cloud landscape, including how SAP’s cloud portfolio fits in with competing cloud vendors. Learn about the cloud benefits that are most relevant to companies today, including the unique complex business process opportunities awaiting SAP.



The Lost Art of Collaboration

by Joshua Greenbaum | September 22, 2014

Examine the SAP “run simple” concept in the context of enterprise social collaboration and the culture of cooperation. This column looks at key cultural barriers to business cooperation and analyzes how the “run...MORE »»


Cybersecurity & Privacy

by Joshua Greenbaum | July 1, 2014

A personal discussion about cybersecurity during a visit to SAP headquarters led analyst Joshua Greenbaum to muse on SAP’s role in promoting “responsible use” in its approach to cybersecurity. Greenbaum discusses how the traditional “notice-and-consent” framework...MORE »»


The Internet of Things

by Joshua Greenbaum | April 1, 2014

insiderPROFILES columnist Josh Greenbaum explores the impact of the Internet of Things on the enterprise, advising SAP customers to use patience in planning how to leverage the ever-more connected environment we live and work in.



Foster Creativity in Your Company with SAP Design Thinking Workshops

by Joshua Greenbaum | January 1, 2014

This article explores SAP's solution to the "innovation problem," namely the abundance of innovation that makes it difficult for some technology customers to absorb. Design Thinking is SAP's solution to the problem. While the term is used so much around...MORE »»


Drivers Start Your Apps!

by Joshua Greenbaum | October 1, 2013

Like the smartphone, which has rendered the process of making phone calls almost an afterthought, the connected car that SAP is planning will make mere driving seem a little quaint. This article explores SAP's dream to convert precious dashboard real...MORE »»