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Latest Articles

How to Leverage Customer Experience Data in Manufacturing

CX Management thumbnail image by Robert Merlo, Vice President, Digital Supply Chain, SAP Solutions Marketing, Manufacturing/R&D/DSC Strategy

Customer trends in the consumer and B2B marketplaces today are moving toward models where manufacturers can deliver unique services versus traditional “off-the-shelf” products. Demand for this sort of individualized manufacturing puts pressure on manufacturers to innovate/design and deliver goods faster.... MORE »»

SAPinsider Magazine: The Inside Edge for SAP Customers Worldwide (Issue 3 2019)

SAPinsider Issue 3 2019

Access the latest insights from SAPinsider in this digital edition of the magazine, which includes case studies of companies using SAP technology to improve their business outcomes, such as Columbia Sportswear's use of automation and SAP Apparel and Footwear to... MORE »»

Closing the Customer Experience Gap

CX teaser thumbnail by Lauren Bonneau, Senior Editor, SAPinsider

Many organizations are creating a disjointed customer experience (CX) and need to find new ways to capture the exponentially growing amount of customer data, integrate their isolated systems, and achieve a single view of the customer. While companies commonly are... MORE »»

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Latest Blogs

Bill McDermott Leaves CEO Position at SAP: Impact for SAPinsiders

by Rizal Ahmed, President and Head of Research SAP S/4HANA and Cloud, SAPinsider

How to Prevent Complexity from Taxing the Customer Experience

by Brian Wilchusky, Global Partner Leader for SAP, Vertex Inc.

7 Tips for a Successful CRM or CXM Initiative

by Sean Edwards, EVP, Research, SAPinsider

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